Everyone should have a blog. In fact, more and more companies are looking to hire people with a social media presence.
Bloggers tend to slow down around the holidays.
After Thanksgiving and before the New Year, it’s just a generally slow time for everyone. We’re spending time with family, watching classic Christmas movies, and attending parties.
But just because you are taking a break from your work, it doesn’t mean your work is taking a break.
You may be thinking, “But I’m seeing this blogger do that for Christmas, and that blogger do this for Hannakuh.” Well, let me tell you that all those campaigns you’re seeing were planned way in advance, like sometimes as early as September, which is actually extremely smart. Planning ahead gets you ahead for sure. So if you find yourself bored and your blog is slow around the holidays.
Schedule your content calendar into the New Year
With this slow time you can prepare for the new year with new projects and new content. This way when the holidays come and go, you’re not left scratching your head for what to do next. Extra time off around the holidays means extra time in general. So don’t waste it relaxing – use it and hustle! I know you’re tired, we’re all tired, but if you really want it, you’ll stop at nothing to make it happen. Start working on your New Year content now.
Recycle old content with different mediums
Recycling old blog content is one of my favorite things to do. It saves time and inspires you when you’re uninspired. Recycling old content doesn’t mean you’re copying and pasting. It means you’re expanding on a concept you’ve already talked about. Here’s the thing: bloggers do this all the time! It’s not cheating, it just makes sense. It’s impossible for bloggers to make completely original content 7 days a week. There has to be some overlapping.
On the flip side, if you have an awesome video, try expanding on it with a blog post. You can use cross promotion for these types of things by referencing the video or blog post too. You could tell your followers something like, “If you liked my video on ::topic::, I dove deeper on ::topic:: in today’s blog post, check it out!” That way you’re giving your audience two chances to hear what you have to say on two different mediums.
Launch a big project
If your blog collabs are slowing down and your content is at a bit of a standstill, now is the time to work on a really big, new, exciting project. A lot of bloggers launch new stuff in the new year because it makes sense. So why can’t you be one of those bloggers?
You can launch a service, course, book, podcast, video series, etc. (I may or may not be launching something myself!) Like I always say, the sky is the limit, so don’t hold yourself back because you think you don’t have the skills, the time, or the expertise. You most certainly do.
Avoid the temptation to send frequently. This can be tough sometimes — competition for email users’ attention gets intense in the holiday season as businesses try to make sales goals. So, you may take the mentality that “the more I send, the more chances I have to make a sale!”
But remember: all that email adds up. When someone starts getting too much, what do they do? They unsubscribe and cry “spam!” And if they remember you as constantly emailing them, guess who they’re saying “goodbye” to first?